Yoe! Superfoods is an adaptogenic snack bar brand, developed for its original owners, Lenka’s Fresh Snacks. (It has since been sold.) I worked hand-in-hand with LFS CEO, Steven Rasovsky, throughout the product development process and took the lead on full brand development and e-commerce setup.

This included creative strategy and project management for the packaging design, product photos, website build, and creation of other brand assets.

I did all copywriting for the website, packaging, emails, and initial ad sets.

Wrappers and logo were designed by Sophie Greenspan, who also did the brand illustrations and created key social media templates.

Photos by William Mullan.