Heidi Sloane

👋 Hi! I’m Heidi– a strategist, writer, and creative partner for people taking new ideas to market.

I help founders go from “I have an idea” to “we just launched”.

I also help post-launch teams level up branding, copy, content, emails, and marketing strategy, so that thing they’ve built actually attracts and converts the people it was made for.

Sometimes “I” am really “we” – I collaborate with a talented roster of designers, illustrators, photographers, social media managers, and ad account managers to offer full-service branding and marketing support.

Need help branding, launching, or marketing your thing?

Write me a note.

Core Services

Strategy
Brand Development
Copy & Content

Testimonials

"Heidi has been a one stop shop for taking my business vision and crafting an awesome brand. She brings a nuanced understanding of market needs, a strong ability to project manage, an eye for aesthetic, and delightfully creative copy writing that brings the brand alive."

— Steve Rasovsky
"Heidi was instrumental in the process of setting up the UnSchool. As a Swiss army knife of start-up support, she provides the perfect mix of creative and practical solutions in the very early days of getting an idea into the world. Creating a startup is challenging on many fronts, but Heidi has a way of making it possible, no matter what the challenge is. One of her many superpowers is the ability to craft the perfect tone and voice for a new entity. She knows how to meet the moment in all that she does – she’s the Mary Poppins of social and sustainable start up success!"

— Leyla Acaroglu
"Heidi has a skill that's priceless. She knows what your business needs before you even know. It's not just that she has all the business chops, it's that she has that spidey intuitive sense of just how/what and where your business can and should go next."

— Sabrina Dora López
"Heidi was instrumental in every part of making the brand come to fruition. She led the charge on logo design, packaging design, social media, brand voice, and web presence. This freed me up to keep to high level decision making, a total dream!"

— Steve Rasovsky
“I met Heidi as I was preparing to launch Nutmeg Aspirin. I was floundering, trying to manage it all myself as well as learn in real-time what it takes to build a website, brand and basically every component from scratch. Heidi came on board and managed and guided everything from the get-go. She never disappointed – from her professionalism and decisive decision-making skills, to her talent for writing, conceptualizing, understanding how to use technology, even managing our newsletter campaigns, implementing strategy and ideas, and hiring... She literally managed every aspect. I came to trust her implicitly and she never disappointed. I can not recommend her highly enough.”

-Mara Landis

Work

Yoe Superfoods adaptogenic snack bars — Yoe! Superfoods

Se Vende Poesía, poetry vending machine — Se Vende Poesía

The UnSchool of Disruptive Design — The UnSchool

Strategy

Brand Development

Copy & Content

Testimonials

"Heidi has been a one stop shop for taking my business vision and crafting an awesome brand. She brings a nuanced understanding of market needs, a strong ability to project manage, an eye for aesthetic, and delightfully creative copy writing that brings the brand alive."

"Heidi has a skill that's priceless. She knows what your business needs before you even know. It's not just that she has all the business chops, it's that she has that spidey intuitive sense of just how/what and where your business can and should go next."

"Heidi was instrumental in every part of making the brand come to fruition. She led the charge on logo design, packaging design, social media, brand voice, and web presence. This freed me up to keep to high level decision making, a total dream!"

Work